OUR HISTORY
Our founder and CEO, Joaquim Ferreira, started his journey in home textiles at a young age, starting the 4th generation in his family working in the industry.
HOW EVERYTHING STARTED
Our founder and CEO, Joaquim Ferreira, started his journey in home textiles at a young age, starting the 4th generation in his family working in the industry. Growing up in a small town near Guimarães called Felgueiras, Joaquim could get in close contact with nature and learn small habits such as growing his crops. This know-how connected him to his land and made him aware of his surroundings and the importance of organic ingredients.
Joaquim develops a collection by being observant and understanding the aesthetics of a countryside landscape or a blue Atlantic ocean. Our responsibility is to leverage our past to build a better present and future. This carries over into everything that we do, following our founder ́s legacy.
1985
The Tradition
Joaquim is part of the 4th generation from his family working in textiles, and his experience comes from helping start his parent´s business. What started as long hours of driving lorries across the country became international flights to meet global brands and forge connections.
2014
Dreams Come True
After a few years in the industry, Joaquim finally decided to set up his own business. INUP was born from a dream of using limitless techniques to create unique jacquard designs. With a mindset for innovation, INUP introduced dyeing methods such as garment dye and garment wash.
2016
Business Expands
This is a critical phase for fostering relationships with stakeholders to support continuous expansion and build bridges that enable INUP to keep innovating. As part of this effort, a quality control training program was implemented to ensure excellence throughout the process.
2018
More Visibility
As the business grows, INUP increases its investment in looms and other machinery for cutting and washing. The company showcases its annual exhibition at the Heimtextil fair with a larger stand, further solidifying its position in key global markets.
2020
A New Label
Amidst the Covid-19 pandemic, we launched INUPCare, a new line of healthcare products including protective masks and hospital gowns. We sold protective masks in 35 pharmacies across the country and shipped them to three other countries.
2022
Research and Development
Continuously improving not only through sustainable methods and the acquisition of additional sustainability certifications, INUP also invests time and research in enhancing its bedding line and high-performance textiles, leading to a 20% growth in the hospitality sector.
2024
10 Years of Manufacturing
INUP celebrates 10 years of manufacturing, a milestone that inspires reflection on its success and the path ahead. To mark this moment, INUP launches a new brand, Maison Figo, with a strong focus on the family’s identity, blending love, art, and an effortless lifestyle.
